New Rock Technologies, Inc. designs, develops, manufactures, and markets Voice-over-IP (VoIP)-based telephony and data networking products and applications for the Small and Medium-sized Enterprises (SME) sector, carriers, Internet Telephony Service Providers (ITSPs) and vendor partners. As a leading SIP-based device supplier, New Rock is committed to deliver highly reliable and cost-efficient converged communication solutions.
The company was co-founded by Bing Yang and Hua Lin in 2002. Before that, Bing Yang served as the CEO and Hua Lin as the Vice Present of Advanced Technology at Convergent Networks, a Massachusetts company specializing in the development of MGCP-based trunking gateways and SS-7 signaling gateways. Inspired by the emergence of SIP technology and its huge potential to significantly reduce the telephony costs in developing countries, they left Convergent Networks and registered New Rock Technologies, Inc. in United States (Delaware). They then joined with several other veterans specializing in telecom hardware and software engineering. Their first product the MX100-AG supporting 48 ports was designed and developed from scratch within nine months.
Early yearsEncouraged by the booming telecom market and low manufacturing costs in China, in 2003 the company moved its main business to Shanghai, opening a solely own venture, Shanghai New Rock Technologies, Inc. (上海迅时通信设备有限公司 in Chinese).
With the core team of six from the USA and a few local hires, New Rock in Shanghai started product development, marketing and sales activities in an office of 260 square feet near the center of Shanghai. When the MX100-AG was formally released to the market in late 2003, it was one of the earliest SIP-based VoIP gateways in China. The first noticeable sale was a deal of seven MX100-AG gateways to a local bank in a small town 400 miles from Shanghai.
In 2004, IDG Capital Partners, a venture capital firm focusing on investments in China, invested US$1,500,000, becoming the only outside investor of the company.
From 2004 to 2007, the energetic start-up team developed the MX series SIP- and MGCP-based VoIP gateways, supporting a wide range of FXS and FXO configurations, plus ISDN over T1/E1 configurations.
Due to unfavorable regulations and poor IP-network infrastructure, the VoIP market in China developed slowly in the early years of 2000, and the company’s sales experienced extremely tough period during 2003 and 2008.
Bing Yang left the company to join Cisco in 2007 and Hua Lin became CEO.
Becoming the leading VoIP vendor in ChinaThe company benefited greatly from the rapid growth of enterprise market of VoIP in China beginning in the late 2000s. Due to its reputation in high quality and cost effectiveness, the company’s VoIP gateway products were selected for OEM or resale by partners from top-tier telecommunication vendors in China and overseas. The volume production further helped to reduce product cost and improve quality. In the meantime, through endless interoperability tests, the products improved compatibility with IMS-based core-softswitch and third-party SIP servers such as Microsoft Lync, Cisco CallManager, Broadsoft, Asterisk and FreeSWITCH.
From 2008, the company started to expand its product lines to IP-PBX and converged enterprise communication servers, integrated with WiFi/3G/4G routers, SIP servers, and FXS/FXO gateways, targeting the SME (small-and-medium enterprise) market.
As of 2015, New Rock has manufactured and shipped globally more than 400,000 VoIP devices.
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3F of Building 4, No. 188
Pingfu Road, Xuhui District,
Shanghai 200231, China