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What is call center?

A call center is a service organisation consisting of a group of service personnel in a relatively centralised location, usually using computer communication technology to deal with enquiries and consultation needs from companies and customers.

It has the ability to handle a large number of calls at the same time, has a caller number display, can automatically assign incoming calls to personnel with the appropriate skills, and can record and store all incoming calls. A typical customer service oriented call center can have both inbound and outbound functions. While handling customer enquiries, consultations and complaints, outbound services such as customer call-backs and satisfaction surveys can be carried out.

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