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Together with our agents and distributors, we provide convenient local service and quality after-sales maintenance service. The standard service provided is 5×8 (5 days a week, 8 hours a day) technical service support, providing customers with maintenance, repair and remote technical support services through phone and e-mail.

The FAQ section summarizes the solutions to some problems in the installation, configuration and use of New Rock hardware and software products.



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(New Rock Technologies, Inc.) is a new generation of intelligent communication equipment and solution provider. We provide future-oriented intelligent communication products and services to customers such as telecom operators, governments, enterprises, etc.

Since the establishment 19 years ago, New Rock has always taken R&D as our core mission and insisted on independent innovation. New Rock has more than 80 certificates and honors, with 19 years of industry brand recognition and influence, and is the common choice of many customers!

New Rock has established a nationwide service system with Shanghai headquarters as the center and six branches or offices in Beijing, Guangzhou, Shenzhen, Shandong, Wuhan and Chengdu to provide customers with perfect pre-sales consultation and after-sales service.

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News
Direct Inward Dialing, commonly abbreviated as DID, is a telephony service that allows callers to reach a specific person or department within an organization without going through a receptionist or automated menu. Each employee or extension is assigned a unique DID phone number, which appears as a standard local or toll-free number to the outside world. When someone dials that number, the call bypasses the main company line and rings directly at the intended desk phone, softphone, or mobile device. This simple concept transforms how businesses handle incoming communication, improving efficiency for both callers and employees. In VoIP systems, DID routing becomes even more powerful, offering flexibility and cost savings that traditional telephone services cannot match.
In a traditional telephone system, a company might have a single main number with a receptionist who answers all incoming calls and manually transfers them to the appropriate extension. While this approach works for small businesses, it becomes a bottleneck as organizations grow. Callers experience delays, receptionists become overwhelmed, and after-hours calls may go unanswered.
DID solves this by assigning each extension its own unique phone number. Behind the scenes, the telephone provider delivers a block of numbers to the company's Private Branch Exchange (PBX) or VoIP system. When a call comes in on one of these numbers, the carrier sends the last few digits of the dialed number to the PBX, which uses that information to route the call directly to the correct extension.
In modern VoIP deployments, DID numbers are not tied to physical phone lines. Instead, they are mapped to IP addresses, user accounts, or SIP endpoints. This means a single DID can ring a desk phone, a laptop softphone, and a mobile app simultaneously, giving employees the freedom to work from anywhere while maintaining direct accessibility.
Direct inward dialing delivers significant operational advantages. For employees, having a direct dial extension means fewer interruptions from misrouted calls and no dependency on a central operator. For customers and partners, reaching the right person quickly improves satisfaction and reduces frustration.
DID numbers also support departmental routing. A company can publish specific numbers for sales, support, billing, and other functions, each routing to a team or call queue. This creates a professional impression and streamlines call handling without complex auto-attendant menus.
In VoIP environments, DID numbers are highly portable and scalable. Adding a new employee simply means provisioning another number in the system, with no physical wiring or technician visit required. Employees can keep their DID number when moving offices or switching devices, and remote workers can receive calls on their DID just as easily as on-site staff.
Tel:021-61202700 / 52217917
Address:5/F Block B, Building 1, No.188 Pingfu Road, Xuhui District, Shanghai 200231, China
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