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Nobody switches phone platforms because they want a new phone platform. They switch because a renewal date arrived, a support contract ended, a licence renewal got more expensive than the hardware it was supposed to be running on, or a feature the business now depends on was never in the licence they bought. The comparison you need is not feature-to-feature. It is "what does my day look like on the other side".
Definition: An Avaya alternative is any business phone platform that replaces an Avaya deployment — IP Office, Aura, CS1000 or a legacy digital PBX estate — while keeping extensions, calling plans, trunking, recording and the numbers your customers already dial.
There are four triggers that show up repeatedly, and they lead to very different answers.
Whichever trigger applies, the honest first step is not to browse vendor comparison pages. It is to write down what your current system does that the business would notice losing.
Almost every Avaya evaluation comes down to the same structural question: do you want a platform where the licensing model is tied to seats and subscription periods, or a platform where the equipment is the asset and the licensing is per device?
Newrock's OM series is an all-in-one hardware IP-PBX platform. Licensing is per device rather than per person, so a building where the number of desks exceeds the number of staff is not billed as a subscriber count with a floor on top. There is no annual per-seat renewal to renegotiate at year three, and there is no question of what happens to the system if a subscription lapses.
That difference matters most in three situations: organisations with high device-to-person ratios (reception desks, warehouses, call centres, hotels with room phones), organisations that have been burned by a per-user price increase, and organisations that simply want to own the box rather than rent the capability.
It is not automatically the better answer, and this article will not pretend otherwise. A self-managed platform means somebody in your organisation is responsible for it. Newrock's answer to that is UMS, which manages and remotely maintains OM-series IP-PBX systems and MX-series VoIP gateways together, so the fleet has a central console rather than a cupboard and a prayer. If you are comparing on the assumption that "self-hosted means high ops burden", that assumption deserves testing before it drives the decision.
This is where a migration plan either holds together or falls apart, because an Avaya estate is rarely homogeneous.
Newrock's own IP phone range is designed for a mixed estate. The NRP1312G/P is a straightforward desk phone with 4 SIP lines, a 2.8-inch colour screen, HD voice, PoE, a local phonebook of 1000 entries, a remote phonebook of 1000 entries via XML or LDAP, 600 call records, black and white lists, caller ID, VMWI, wireless headset support and server-side recording. The NRP2020/W is a WiFi phone with 6 SIP accounts and a dot-matrix backlit LCD, 13 programmable keys and 400 call records. The NRP1600/P is a video phone supporting 10 concurrent calls with up to 140 soft DSS keys and in-call recording. The NRP1610G/P is an Android 9.0 handset with a 7-inch 1024x600 capacitive touchscreen, 20 SIP lines, 112 DSS keys, video call reception, PoE, built-in WiFi and Bluetooth, a local directory of 2000 entries, and support for third-party applications and API-based customisation.
Two practical consequences of that range. First, a phased replacement is realistic: keep the analogue phones on FXS ports during phase one and move desk staff onto IP phones in phase two, rather than doing a flag day. Second, because these are SIP endpoints, they also work with third-party SIP phones from Yealink, Fanvil, Grandstream and Snom, which matters if you have a standard for desk hardware already.
Call recording and call accounting are usually where an Avaya estate has been extended with bolt-ons, and where the alternatives become concrete.
Newrock separates these into distinct components so you take only what you need:
The point for a buyer is that call detail records and recordings live in exportable, retrievable form rather than locked inside a platform's own reporting tool. If your finance team needs a specific report format, or a compliance officer needs to retrieve a specific call from six months ago, that difference decides the project.
Newrock publishes a model comparison table, and it is worth reading as a capacity table rather than a marketing table. The relevant columns are maximum users, IP extensions, trunks, built-in FXS/FXO ports and concurrent calls.
| Model | Max users | IP extensions | Trunks | Built-in FXS/FXO | Concurrent calls |
|---|---|---|---|---|---|
| OM20G | 54 | 50 | 54 | 4 | 24 |
| OM50G | 140 | 128 | 140 | 12 | 30 |
| OM80E | 216 | 168 | 216 | 48 | 90 |
| OM200G | 496 | 400 | 496 | 96 | 120 |
| OM200G-A | 996 | 900 | 996 | 96 | 120 |
| OM1000-UC | 1000 | 1000 | 1000 | — | 200 |
| OM1000-A-UC | 2000 | 2000 | 2000 | — | 200 |
| OM8000 | 10000 | 10000 | 10000 | — | 800 |
Three patterns are worth pointing out. The built-in FXS/FXO column is zero on the UC and OM8000 models, which is the signal that those platforms are intended to be paired with external analogue gateways if legacy devices must be kept. The concurrent call figures show the headroom trap: the OM8000 supports 10000 users but 800 concurrent calls, so a busy organisation with a low simultaneous call ratio should size on concurrency, not on user count. And the OM200G and OM200G-A both carry 96 built-in analogue ports, so for an estate with substantial legacy hardware the OM200G family is often the shortest path.
A sequence that works for most estates:
Newrock's position on Avaya replacement is deliberately unglamorous: an Avaya migration is a telephony estate refresh, and the things that make it succeed are the capacity table, the recording and CDR story, and a phased cutover that does not depend on a single weekend.
For the phone estate, Newrock's NRP range covers the practical cases — the NRP1312G/P for a standard desk, the NRP2020/W where cabling is a problem, the NRP1600/P for video, the NRP1610G/P where a touch screen and third-party applications are genuinely required. For the platform, the OM series covers everything from a 54-user single site to a 10000-user deployment, and the built-in analogue ports on the OM20G through OM200G remove the need for a separate gateway in most mixed estates. For multi-site operations, UMS provides the single management console across both the PBX fleet and any MX-series gateways, and the MA50-LS local survivability branch exchange keeps a branch serving calls when the head office server is unreachable, with 2 to 8 FXO ports, 50 to 200 SIP registrations, and automatic switch-back once the connection returns.
Read the OM20G IP-PBX page, the OM200G IP-PBX page and the UMS unified management system page, and the sizing conversation becomes concrete.
Avaya phones are generally SIP endpoints, and SIP is what Newrock's OM series speaks, so in most cases they will register and work. Features specific to Avaya provisioning or proprietary add-on modules will not carry over. Verify your actual handset models rather than assuming compatibility in either direction.
The comparison that matters is at the capability level — IVR, queues, call recording, call accounting, voicemail, hunt groups — not at the feature-flag level. Newrock provides IVR, queues, call center features, recording and CDR capability on the OM series. Anything unique to Avaya's implementation needs to be tested against your actual calling plans.
The physical work is quick. The elapsed time is dominated by carrier provisioning, number porting, calling plan reconstruction and user retraining. Plan on weeks rather than days for a mid-sized site, and on the parallel-running period as a real budget line.
It depends on your device-to-person ratio and your current licence model. Because the OM series licenses by device rather than by person, organisations with many devices per person — reception, warehouse, hotel, call centre — usually see a materially different total cost over three years. Run the numbers on your own device count rather than on headcount.
Yes, and you should. Parallel running is the standard approach for a controlled cutover, and Newrock's design supports it — the OM series includes head-office and branch SIP trunk communication for exactly this kind of estate, and the OM20G supports remote access through New Rock Cloud, TR-069 and SNMP management.
Existing recordings stay where they are; they are files, and they can be migrated to the RMS recording management system as part of the project if your storage supports it. Do this deliberately and verify playback after the move — it is a common source of surprise.
No. Number porting and trunk provisioning are part of the migration plan, and running the old numbers in parallel with the new system during the transition is normal practice.
Either your own IT team or a Newrock partner. UMS exists so that either option is workable: it gives centralised management and remote maintenance across the OM and MX fleet rather than requiring site visits for routine work.
An Avaya replacement is decided on four things: how the licence scales with headcount, whether your phone estate can be replaced in phases, whether call recordings and CDRs stay accessible in exportable form, and whether the platform covers your capacity without a second box. The OM series answers the first with per-device licensing and the second with built-in analogue ports from 4 up to 96 on the same chassis. The third is handled by RMS, Recording Agent and CDR Software as separate, retrievable components rather than a closed reporting tool. The fourth is the capacity table, and it is public — users, extensions, trunks, analogue ports and concurrent calls for all eight models. Start from that table and from an honest list of what your current system does that people would notice losing. Everything else in the evaluation is detail.
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